Terms of Service

Last updated: 26 September 2026

These terms govern the use of FRONTDESK, a service of Programmatic Internet Marketing Powerhouse Ltd. ("P.I.M.P."), by businesses ("Customer") and by the people who write to them ("End Users"). A separate written agreement with a Customer takes precedence over these terms.

1. The service

FRONTDESK answers enquiries on behalf of a Customer on channels the Customer connects, such as WhatsApp and e-mail. It can check availability and prices in systems the Customer provides and, where the Customer enables it, record bookings. The Customer decides per channel whether FRONTDESK only prepares drafts or replies on its own, and can stop automatic replies at any time.

2. Connecting WhatsApp

A Customer connects its WhatsApp Business number through Meta’s Embedded Signup. By doing so the Customer allows P.I.M.P. to send and receive messages for that number through the WhatsApp Business Platform and confirms that it has the right to do so. The Customer can keep using the WhatsApp Business app on the same number; messages the Customer writes there pause the automatic replies in that conversation. The Customer can disconnect at any time in Meta Business Settings or by asking us.

Use of WhatsApp is also subject to Meta’s WhatsApp Business Terms of Service and WhatsApp Business Messaging Policy. FRONTDESK only replies to conversations that End Users start. It does not send marketing or unsolicited messages.

3. Customer responsibilities

The Customer provides accurate information about its offers, prices and conditions, and keeps it current. The Customer is responsible for its own contracts with End Users, including bookings FRONTDESK records for it, and for informing End Users about data processing as the controller.

4. AI-generated replies

Replies are generated by an AI system from the information the Customer provides. The system is designed to decline and hand over to a person when it does not have an answer, but it can make mistakes. Prices and bookings are checked by rules in software before they are confirmed. A binding contract for a rental or stay is concluded between the End User and the Customer, not with P.I.M.P.

5. Acceptable use

The service may not be used for unlawful content, spam, marketing to people who have not asked for it, or to impersonate others. P.I.M.P. may suspend a channel that is used in breach of these terms or of Meta’s policies.

6. Data protection

P.I.M.P. processes personal data as described in the Privacy Policy. Where P.I.M.P. acts as processor for a Customer, a data processing agreement under Art. 28 GDPR applies.

7. Availability and liability

We operate FRONTDESK with care but do not guarantee uninterrupted availability; third-party platforms such as WhatsApp may be unavailable or change their terms. To the extent permitted by law, P.I.M.P. is liable only for intent and gross negligence; liability for death or personal injury, and mandatory statutory liability, remain unaffected.

8. Changes and termination

We may update these terms; Customers are informed of material changes in advance. Either side may end the use of FRONTDESK as agreed in the Customer’s contract, or else with 30 days’ notice.

9. Governing law

These terms are governed by the laws of Malta. Mandatory consumer protection rules of the country where an End User lives remain unaffected.

10. Contact

Company: Programmatic Internet Marketing Powerhouse Ltd.
Address: Startup Center Gozo 9, Office No 11, Triq l-Għarb, Għarb, Ghawdex GRB 1102, Malta
Registration: C 115429 (Malta Business Registry)
VAT: MT32918717